Best of Nashville Interview – Premier W.E.D

It’s time for our monthly feature of the Best in Nashville Events! This month, I had the great pleasure of sitting down with Dawn Schenkel, owner of Premier W.E.D to talk about her business, her design inspirations, and what makes her one of the best in the business. We had so much fun chatting in her adorable Brentwood office, that our conversation lasted twice as long as I told her it would! Dive into our chat below:

LPR: To get us started, why don’t you tell us a little about your event planning services? What kinds of packages do you offer brides?

Dawn: It’s funny you mention weddings, because our name actually misleads people into thinking that is all we do! The W.E.D stands for “Wedding and Event Design,” so not only do we coordinate weddings, but we also design and plan corporate functions, non-profit fundraisers, and social events such as surprise parties and birthday parties, anniversaries, etc.. For weddings, though, we do have a breakdown of services we offer:

  • Consulting: Our most basic service is one-on-one consulting, where a bride can come in and ask me questions, get organized, and share her vision and needs. Usually these consulting appointments turn into regular bookings, but not always, and it is not required that a bride who wants a consult has to book me for her wedding.


  • Coordination: This is really “month-of” coordination. I will come into the planning process about a month out and get everything organized for the bride, so that on the day-of, she is not scrambling to get everything together. Day-of the wedding, I take control of everything so the bride is left with her peace of mind for her big day. The last thing you want to be doing on your wedding day is running around looking for your marriage license or favors or trying to meet the cake baker! We make sure to have everything organized so there is no stress for the bride or the bride’s family on the big day, from set up, to clean up, and getting her down the aisle.


  • Partial Planning: We have partial planning options for brides who are more excited about the planning process and want to retain as much control of that as possible, or are on a very limited budget. I provide 6 hours of my time at a flat rate and the bride and groom can use those 6 hours any way they would like. I do recommend, though, that they utilize me for ordering items like the florals and the rentals. This way I can use my personal connections to secure great vendors the bride may not know about, while also ensuring that we select items that will help the couple remain in their budget.


  • Full Planning: Our full planning package is usually a customized percentage based on the bride’s budget. We understand that some brides have limited budgets and are perfectly happy to work within those confines, however, we do know that our service is worth every penny. With a full planning package, we will be there for you every step of the way, from design conception, through selecting vendors. Brides with these package will also need a directing contract in addition to the planning contract…these services are separate.

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